When Marketing Liars Get Caught — And What You Should Be Doing Instead
Saturday, September 29th, 2007By Craig Garber Ever see an ad and just “sense” that it’s an outright lie? Or maybe even more frustrating, ever write an ad yourself, and feel you can’t make your sales pitch accurately “unless” you’re lying? Don’t worry, because I’m going to tell you exactly how todeal with this so you can put your broken conscience backtogether again and eliminate all that angst you’re carryingaround with you. Listen to this: Not surprisingly, a little while ago, three well-known,household-brand companies, were nailed for falseadvertising. Here, check this out: Apple got in trouble for making false claims about the lifeof the battery inside the iPod. They said the batterywould last for the life of the iPod, and that you got 10straight hours of playing time on it. I own an iPod, and I can tell you, neither of these claimsare true. Gillete got spanked in the rear for saying the M3Power razormade the hairs on your face stand up for easy shaving. And you don’t need to be a dermatologist to figure outthat’simpossible. And good old Tropicana was busted because they claimed their”Healthy Heart” orange juice lowered blood pressure andcholseterol, reducing your risk of getting a heart attackand a stroke. And everyone knows that can’t be true, because thepharmaceutical companies would immediately shut downANYTHING that competed with their drugs thatlower your blood pressure and your high cholesterol. Oddly enough though, the biggest mistake I see entrepreneursmaking, is their reluctance to telling the truth in theirsales copy, specifically when it comes to touting themselvesor their own accomplishments. For example, yesterday I was reviewing a client’s salescopy,and the client’s biggest flaw was in not credentializinghimself ENOUGH. I’m not sure if he felt a little “awkward” by boasting… orifhe was just a little bashful, but the truth is, once youput a product out there — especially if you’re sellinginformation products — you’re now THE expert. So step up to the plate and assert yourself — yourprospects are looking for your guidance, and for yourleadership — if you’re reluctant to give it to them, andif you don’t stand up and start leading them, they’ll bejust as reluctant to drink from your well. And even more reluctant to buying from you. After all, think about it — would you accept medical carefrom a physician who was unsure of themselves, or who wasuncomfortable letting you know about all his experience andcredentials? And let’s make it even more mundane: Would you rather usethe newest pest control company in town or the one who toldyou they’ve been eliminating bugs for the last 15 years andonly three times, did they have to go out and re-treat thehome? So don’t hold back. Let your prospects know how good youare, and then some. You’ll only make them feel better abouttheir relationship with you and reduce potential buyersremorse. Now go sell something, If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber — recognized by his peers as America’s Top Direct-Response Copywriter — can show you exactly how to do this, step-by-step. Garber’s written winning promotions across a HUGE variety of industries and you can see them all for yourself on his website at http://www.kingofcopy.com Article Source: http://EzineArticles.com/?expert=Craig_Garber http://EzineArticles.com/?When-Marketing-Liars-Get-Caught—-And-What-You-Should-Be-Doing-Instead&id=105141 buy cheap ultram buy cheap tramadol buy ultram on line cheap tramadol no prescription